While Facebook may not have the edge it once had, it still has an incredibly high number of active users: more than 3 billion, compared to Instagram’s 2 billion and TikTok’s 1.5 billion.
Facebook users have many options to make money, from affiliate marketing and running ads through Messenger to selling items on Facebook Marketplace.
But making money on Facebook isn’t without its challenges: average engagement on organic posts hovers between 1.5% and 2.5%, and those that pay-to-play via ads and sponsored content see their reach dwindle over time.
The good news? Facebook still offers exciting ways to make money, many of which are aimed at entrepreneurs and creators with Facebook followings.
Whether you’re looking to make some extra money on the side or find more customers for your existing business, here are six ways you can monetize your Facebook audience. Plus, the requirements you’ll need to meet in order to do it.
There are a handful of ways to make money from your Facebook content, but first you must be eligible to do so. This means your Facebook page and the content you post on it must abide by the platform’s eligibility requirements, which are grouped into three categories:
- Facebook Community Standards: These are the platform’s foundational rules, such as no graphic or unsafe content.
- Partner Monetization Policies: These rules are for your Facebook page as a whole, as well as the content you create, how you share your content, and how you receive and make online payments.
- Content Monetization Policies: These are content-level rules that apply for every piece of content you post, such as no violent or profane content.
To check your eligibility, go to the Facebook section of your Creator Studio and click the Monetization tab. Select which pages you want to see your monetization eligibility for—you will also be served other monetization information about the page.
Once you’re eligible to monetize your Facebook content, it’s important to stay eligible if you want to sell on Facebook. Regularly review the platform’s Community Standards, keep your domain clean with high-quality content, and ensure you have the rights to post your content. If for some reason your page becomes ineligible, Facebook will inform you via the Monetization tab in your Creator Studio, along with the reason you’re no longer eligible.
How to make money on Facebook: 6 ways
- Create videos with in-stream ads
- Add a paid subscription to your page
- Collaborate with brands
- Earn money directly from your fans
- Run paid events online
- Drive visitors to your online store
1. Create videos with in-stream ads
In-stream ads attract the attention of a captive audience and are ideal for creators and brands with a sizeable audience. When a user is part-way through watching a Facebook video, they are more likely to watch the entirety of an ad if it means they can continue on with the original content—unlike a standalone ad in their feed, which they’re more likely to skip.
In-stream ads in action: Bottled water brand LIFEWTR wanted to increase brand awareness and generate a positive, creative sentiment around its product.
So it implemented short in-stream ads that ran in the midpoint of feed videos as well as properties like Facebook Watch, showcasing its community art projects through powerful visual stories. The campaign resulted in a two times lift in brand awareness and a 1.9 times higher lift in ad recall.
Why it worked: LIFEWTR used in-stream ads to tell a story and keep the attention of an already-captive audience.
Get started: Think about what you want to achieve with your videos and what stories you can tell about your brand. If you want to advertise mid-roll, try adding in one- to two-second natural pauses when you create your videos where an in-stream ad could slot in.
As well as meeting Facebook’s eligibility criteria, videos must be over one minute in length and influencers need at least 10,000 page followers to run in-stream ads. These tips apply to brands that want to pay to run in-stream ads.
2. Add a paid subscription to your page
Generate consistent monthly revenue through fan subscriptions, which encourage your most loyal followers to pay a recurring sum to fund your page. This is a great way for brands and creators with large, active audiences to monetize their page and reward fans with exclusive content and discounts. The “stars” feature lets users buy a pack of stars to send tips to their favorite creators for additional revenue.
Fan subscriptions in action: The Vegan Baker has created a separate Facebook Group for supporters of the brand. Fans are charged $4.99 a month to access exclusive content and discounts.
They are also able to send additional tips via Facebook’s stars feature for a piece of content they particularly enjoy.
Why it worked: The Vegan Baker can monetize its active audience while rewarding users with exclusive content. The stars feature allows the brand to see which types of content perform best and increase engagement with a tight-knit segment of its followers.
Get started: Fan subscriptions are only available on an invitation basis at the moment. Users can unlock fan subscriptions when they have 10,000 followers or more than 250 return viewers, and either 50,000 post engagements or 180,000 watch minutes.
Once you’ve received your invitation, you can choose what benefits you want subscribers to get, create a promotional video to launch your subscription service, and film a thank you video to welcome new subscribers.
3. Collaborate with brands
Create content with a relevant, complementary partner to increase your reach and diversify your content output. There are plenty of brands that want to work with influencers, creators, and other companies to reach new audiences and raise brand awareness, and this can be a great way to boost your follower count and generate engagement.
Brand collaboration in action: StyleNow Feed partnered with Jasper’s Boutique to bring followers of both brands fresh content. The paid partnership allowed the two companies to collaborate on relevant content that aligned with the needs of both their audiences, and users could click on each piece of content to learn more about each brand.
Why it worked: The two brands are well-aligned and have similar but not identical audiences, which meant they could unlock a new segment of followers by reaching users who already had a strong connection with the partner brand.
Get started: Before you can start tagging business partners in posts, you have to request access. Once you’ve done that, you can access collaboration opportunities and view insights inside the Brand Collabs Manager.
This type of monetization method is best for Pages with an active, loyal following who post content that most brands won’t consider risky.
4. Earn money directly from your fans
Fans who sign up to Facebook Stars can buy Stars to show their appreciation for your content. When a viewer watches one of your live streams or plays your Reel, they can tap the Star icon to send stars to your creator page. Facebook will pay you $0.01 for every Star you receive on your content.
Organic content rewards in action: Paula Garcia has a large following and by creating Reels especially for Facebook, can cash in on the number of views, likes, and comments she gets. Paula actually combines a number of the tactics used here to solidify her Facebook monetization strategy, like getting sponsors for her Reels and posting them organically on the platform.
Why it worked: Paula Garcia already has a large following, so was a no-brainer for her to tap into Facebook’s features that let her cash in on the number of views she generates.
Get started: Facebook Stars are only available to members of Level Up and managed partners. Once signed up, you will alerted in chat when a viewer sends you Stars. You can track your Star count in Meta Business Suite.
5. Run paid events online
Engage followers through a live event they can enjoy from the comfort of their own home. Facebook’s paid events feature lets you schedule, set up, and run events through your page, which is perfect for creators and businesses moving in-person events online.
Paid events in action: Jasper’s Market hosts and advertises a number of events through its Facebook Business page. Fans can view a list of events and purchase access directly from the brand’s page.
Seeing how many people are interested or attending creates a buzz around the event, while regular reminders ensure attendees don’t miss a single moment.
Why it worked: Hosting online events helps Jasper’s Market reach new audiences who are interested in different kinds of events. It also generates engagement among followers who may not all be in the same location.
Get started: Enable paid online events on your page and click the Events tab to create a new event. Choose the “paid” option and fill in the required information about your event, the price, and a co-host, if you have one.
Your Facebook account and page must pass Facebook’s monetization eligibility criteria before you can start creating paid events.
6. Drive visitors to your online store
Direct shoppers from your Facebook page to your Shopify store through the platform’s social commerce features. This is a great way for brands who already have a small business on Facebook to capture consumers mid-scroll with shoppable ads and powerful calls to action. You can turn well-performing shoppable posts into paid ads to drive more traffic and define a new target audience you’d like to reach.
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